Beardo's acquisition by Marico Ltd

FMCG major Marico has acquired Ahmedabad-based men's grooming startup Beardo. Earlier this week, it acquired an additional 55 percent equity share in Beardo’s parent company Zed Lifestyle.

In 2017, Marico had acquired a 45 percent stake in Beardo, with an aim to strengthen its presence in the men’s grooming segment.

Saugata Gupta, MD & CEO of Marico, said :

“We are impressed with the founders and the velocity of growth of the business since inception"

"The equity stake was acquired over a period of two years, through primary infusion and secondary buyouts, the investment was made with an aim to diversify Marico’s product portfolio for the Rs3,200 crore men’s grooming market. It fast-forwards our journey towards nurturing a future-ready male grooming portfolio and brand in the online and salon space.

This partnership will help us access the emerging niches at the premium end and will turbocharge our digital marketing and social media engagement capability."

Our Investment : We invested in Beardo's seed round of $500K in late 2016.